Management

MR. GBOYEGA OKEGBENRO
(VICE-CHAIRMAN/CEO)

Mr. Okegbenro, is a thorough-bred communications expert who currently sits as Vice-Chairman/CEO of Peachtree Communications. He served as Group Head, Advertising and Public Relations at Sunbeam Advertising, also a founding Corporate Affairs Manager, IGI Plc., and  a serial contributor to several global media institutions.

With over 25  years of experience in Corporate Communications, Media and Journalism, Okegbenro boasts an excellent career record as an editor and senior journalist with various leading publications in Nigeria. As a journalist, he covered several global and national events; including several World Cups, Olympics, Wimbledon Tennis matches, English FA Cups and Commonwealth Games for the Punch newspapers, The Mail, Prime Publications, Daily Times Group and other leading national publications

He has also distinguished himself in the corporate world and public service. In 2001, he was appointed as Special Assistant (Media & Public Relations) to Sports and Social Development Minister, Mr. Steven Ibn Akiga. He also served as the General Manager, Gateway United Football Club of Ogun State; Consultant to the Lagos State Ministry of Sports/ Lagos State Sports Commission; in addition to several previous national assignments.

Okegbenro holds an M.Sc., PGD in Mass Communication and BA Honours in History from the University of Lagos. He also holds the Nigerian Institute of Journalism (NIJ)’s Post-Graduate Diploma in Marketing, specializing in Public Relations and Advertising; and is a registered member of the Advertising Practitioners Council of Nigeria (APCON), Nigerian Institute of Public Relations (NIPR), Nigerian Institute of Marketing of Nigeria (NIMN) and the Nigerian Union of Journalists (NUJ).

AKEEM AKINFENWA
(DIRECTOR, RESEARCH, STRATEGY & TALENT DEVELOPMENT)

Akeem is the Director, Research, Strategy and Talent Development at Peachtree Communications Ltd. Prior to this position, he was Chief Learning Officer of AGS Associates, a management consulting practice in Lagos.

Akeem’s experience spans over 24years in banking, research and consulting, training and capacity development, business development and strategy as well as human resource consulting.

His competence lies in business planning and implementing changes to strategic business units to realize KSO. He was the Head of Operations of a community bank, Chief Operating Officer of the aviation consulting division of Springfountain Management Consultants; Head, Investment Projects & Consulting in Michael Stevens Consulting and responsible for business development and project management of several consulting engagements with FITC Consulting, Group Head, Strategy, Performance Management & Product Development for Abbey Mortgage Bank PLC.

Akeem was responsible for restructuring and staffing of the marketing and business development department as well as setting up the Strategy, Performance Management & Product Development division of Abbey Mortgage Bank Plc, a pioneer mortgage institution in Nigeria. His roles included and were not limited to developing and agreeing business model(s) from existing corporate strategy, developing functional targets and KPI, financial projections as well as business development.

Under Akeem’s watch, the training portfolio of Peachtree Communications has continued to grow in leaps and bounds and is set for even greater expansion from 2020 and beyond.

MR. OLUSOLA OYEKANMI
(EXECUTIVE DIRECTOR, STRATEGY & INNOVATIONS)

Olusola Oyekanmi is a versatile marketing communications practitioner with over 18 years experience within the Nigerian economy. He is currently an Executive Director, Strategy & Innovations with Peachtree Communications. Sola has built his career having worked mostly in the Marketing Communications industry.

 His  marketing communications  experience dates back from 2001, when he worked with TPT International, one of Nigeria’s leading PR firms and rose to managerial level after two years.  Sola later had a stint with Rosabel Leo-Burnnet (advertising agency) as a Business Unit-Group Head. In 2007, he was recruited by the Dream Media Network to set up and manage an experiential marketing & direct marketing firm called On and One Nigeria (OO1), LTD as the pioneer staff and Group Director, Client Service & Strategy. His competence, deep background and training aided his success as he was able to help drive the company to a turnover of about seven million dollars within the first 18 months of operations.

He has been able to nurture his passion for marketing communications by working on several blue-chip brands such as: British American Tobacco, Nigeria (entire brand portfolio), Procter & Gamble (corporate & brand portfolio), Guinness, UBA, UPDC, Golden Penny, Fan Milk, Honda, Hyundai, etisalat, MTN, MasterCard, IBM, British Council and many more.

 The Biological Sciences graduate of Ogun State University, now Olabisi Onabanjo University (OOU), Ago-Iwoye, Ogun State, has added several training and study accolades to his resume. He has a PGD from the Nigeria Institute of Journalism (NIJ) and he is a member of the Nigerian Institute of Public Relations (NIPR), Nigerian Union of Journalists (NUJ) and Advertising Practitioners Council of Nigeria (APCON).

MR. SAMSON FADEHAN
(CREATIVE DIRECTOR)

Mr. Fadehan is Creative Director, Peachtree Communications; a role that sees him overseeing and directing the creative thrusts, initiatives, designs and production of all clients’ briefs. Before joining Peachtree Communications, he had worked on several blue-chip accounts including: Union Bank, Finbank, Zenith Bank, Pharmadeko, Consolidated Hallmark Assurance, Intercontinental Bank, Wapic Insurance Plc., Lagos State Government, Bayelsa State Government et al.

He had led strategic direction for clients’ global designs across web, mobile, digital television, data visualization and social media platforms; managing creative staff; building; mentoring; and diversifying creative teams across web, print, branding, illustration, multi-media, video and mobile disciplines. Collaborating with and providing creative vision for new product concepts, connected device initiatives, competitive site analysis, expert site reviews, project strategy, and PR and marketing initiatives worldwide.

Mr. Fadehan trained at the respected Yaba College of Technology School of Art & Design where he bagged an HND with specialization in Graphics Design.

MR. TAYO MUSTAPHA
(GROUP HEAD, MEDIA & PUBLIC RELATIONS)

Mr. Mustapha has deep knowledge of the workings of the media both at the domestic and international levels. His role entails continuous positioning of clients’ products and services effectively in the media. He holds an MBA from Lagos State University (LASU) with specialisation in Marketing; a PGD in Mass Communication, and an HND (Mass Communication) obtained from Moshood Abiola Polytechnic, Abeokuta.

He is a Member, Nigerian Institute of Public Relations (MNIPR) and the Advertising Practitioners Council of Nigeria (APCON).

MR. ODUNAYO ALUKO
(HEAD, FINANCE & ADMIN.) 

Mr. Aluko is the current Head, Finance and Administration of Peachtree Communications. He has worked variously as Accounts Officer and Audit Assistant at Atlas International Engineering services Nigeria Limited and Hafeez Onisorote & Co. (Chartered Accountants) respectively.

He is well known for his high proficiency with everything accountancy and audit related. He is also a keen sportsman who has represented his various schools, departments, as well as church in various competitions as a footballer He has also attended various leadership summits including the Ikoyi Baptist Church Discipleship Conference 2019, in conjunction with Blackaby Ministries International (USA).